BIOGENA BRANDBASE 01

The Biogena Brandbase 01 store, located in the heart of Salzburg, Austria, is a new and innovative concept that brings together cutting-edge technology, personalized health, and wellness solutions. To enhance the overall shopping experience and to reflect the brand's focus on personal transformation, Biogena enlisted the help of Attraktion!, a leading provider of immersive and interactive attractions, to build a sensory tunnel that would immerse clients in a futuristic, transformative experience.

The "Welcome to Yourself" tunnel created by STUDIO RIEBENBAUER is an immersive and sensory experience that takes clients on a journey of self-discovery and transformation. The tunnel is designed to create a multisensory environment, featuring smoke, screens, and audio, to transport clients to a futuristic world where they can connect with their inner selves and discover their true potential.

The tunnel is located in at the entrance of the Biogena Brandbase 01 store and can be accessed by clients at any time during their visit. Upon entering the tunnel, clients are immediately transported to a new world, where they are surrounded by a maze of screens and a dense fog. The audio that plays in the background is designed to create a sense of disorientation and transformation.

As clients make their way through the tunnel, they are exposed to a series of thought-provoking messages and visuals that encourage self-reflection and personal growth. The tunnel experience is designed to be a journey of self-discovery and transformation, and clients are encouraged to take their time and immerse themselves in the experience.